Bold Metrics

Bold Metrics is a San Francisco-based SaaS platform that leverages AI-powered digital twin technology to help apparel brands optimize fit and sizing decisions. Using proprietary machine learning models built on large-scale body data, Bold Metrics determines over 50 unique body measurements from just 4-6 simple shopper inputs, with no measuring tape or photo scan required. The platform's solutions include Smart Size Chart™ for personalized eCommerce sizing recommendations, Virtual Sizer™ API for seamless integration, Apparel Insights® for data-driven design and merchandising decisions, Virtual Tailor™ for custom clothiers, and the Agentic Sizing Protocol™ for bringing body-data-based sizing to AI shopping agents. With over 250 million digital twins and 12+ billion body data points, Bold Metrics works with brands like Canada Goose, Helly Hansen, Mizzen + Main, and New Balance, and reports results of up to 4x higher conversion, 22% higher AOV, and 18% fewer returns.